Company: Old navy (American family brand)
THEME: WE ARE FAMILY!
Old Navy is known for dressing the American family fashionably + casually – with optimism and a touch of irreverence. We absolutely love our family of customers – Jennie, Mike, and the kids – giving them – ‘Irresistible everyday fashion supplies for the whole family!
DIRECTION:
- Focus on Spring 2014
- Build on the Heritage of Old Navy – We’re based on ‘jeans + tees’ with new relevance for today.
- ‘Instantly put together ‘throw it on’ happy!’
- ‘Instantly look great, ‘good guy’ ease!’
- Design a collection inspired by Denim, Tee-shirts, and Sweatshirts
- Incorporate Old Navy logos and American icons
Your project should be a mix of classic shapes balanced with updated fashion silhouettes. Lively and youthful with the Old Navy wink!
‘Make the familiar new – and ‘the trend understandable.’
COLOUR: Bold, bright, feel-good colour is in the DNA of the brand.
RESEARCH:
- History of Old Navy (established 1994)
- Relevance of the Jean, Sweatshirt, and T-shirt in American Culture
- Influences of Logo and Graphics in Fashion
