Old Navy Brief:

Got a new brief:

Company: Old navy (American family brand)

http://www.oldnavy.com/

THEME: WE ARE FAMILY!   

Old Navy is known for dressing the American family fashionably + casually – with optimism and a touch of irreverence. We absolutely love our family of customers – Jennie, Mike, and the kids – giving them – ‘Irresistible everyday fashion supplies for the whole family!

DIRECTION: 

• Focus on Spring 2014
• Build on the Heritage of Old Navy – We’re based on ‘jeans + tees’ with new relevance for today.
• ‘Instantly put together ‘throw it on’ happy!’
• ‘Instantly look great, ‘good guy’ ease!’
• Design a collection inspired by Denim, Tee-shirts, and Sweatshirts
• Incorporate Old Navy logos and American icons

Your project should be a mix of classic shapes balanced with updated fashion silhouettes. Lively and youthful with the Old Navy wink!

 ‘Make the familiar new – and ‘the trend understandable.’

COLOUR: Bold, bright, feel-good colour is in the DNA of the brand.

RESEARCH: 

• History of Old Navy (established 1994)
• Relevance of the Jean, Sweatshirt, and T-shirt in American Culture
• Influences of Logo and Graphics in Fashion

River Island brief-Eclectic Geometry vs Kinetic Kaleidoscope

For A/W 2012, I had a River Island industry brief. The task was to design a collection for the River Island customer that epitomises ‘Soft Tailoring’.

    

> Fully Finished Tailored jacket / coat in final fabric

> Fully Finished complementary garment in final fabric 

> Lay plan of outer shell of the Jacket / Coat with an evaluation of cost.

Project Title: ‘Soft Tailoring’

River Island A/w 2012- current season- 'Soft Tailoring'

I am in ♥!!!

My baby, You will be mine!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Maybe not in this limited edition colour but i absolutely ♥  this bad ass beep!!!!!! The volaire blue is ideal. The fiat 500,  you know i love fashion and study, eat, breathe fashion so why would my baby not be highly fashionable.

Stating the obvious, a PR for Fiat said that the 500 Pink appeals “mainly to young women”, and is being marketed as a “must-have, motoring fashion-item”.


So what is the appeal well 500 has a beautiful designed dome style roof, 4 cylinder, 3 doors, oh and listen to this dual drive electric steering.


It is an expensive beauty but my standards are way up.Class A to insure but i can dream first and then aspire and wait and you will see my beauty.